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Imagine a FREE Lottery ticket every day!Every morning, right next to your keyboard. A free lottery ticket!You didn%u2019t have to pay for this ticket. It was just there, free of charge. And every morning, no matter whether you won or lost the day before, a new unscratched ticket would materialise right in front of you.Most days, you wouldn%u2019t win anything.But if you didn%u2019t pay anything for the ticket... Would you care? Probably not, right?Now... Even if most of those tickets weren%u2019t winners, I bet a few of them would be.A few of them might pay you quite handsomely. You might even win BIG on one or two of them and win life changing money.It%u2019s not a guarantee, of course. But if you never scratch those tickets, you%u2019ll never know if you%u2019re a winner.Well... Every new product, installation, new customer within your business is a piece of marketing contentAnd it%u2019s like a free lottery ticket!Is the NEXT piece of content going to change your life?Odds are... Probably not.But if you keep playing every single day, on a long enough time-line, you%u2019re bound to win something.Creating content, for your socials, web or email campaigns is like scratching lottery tickets... and eventually, money will come your way.One piece of content could change your life.One piece of good content could get you recognised by hundreds of your ideal customers or clients.It could be an introduction to a game saving add-on like WorkFlow Studio, Talkative, Gary%u2019s amazing business process simplification or simply a testimonial.One piece of content could change everything. And even if I%u2019m wrong and there isn%u2019t ONE piece that hits it big... the accumulation of small, incremental wins over time snowballs.It costs %u00a30 to create content to grow your email list or followers.There is all upside, no downside.Nothing bad is going to happen by creating content that educates or grows your audience, list.So don%u2019t cross the Rubicon, dive right in and start posting content. You can find some in this newsletter!Get more advice directly from Mike:Email: mike.richardson @viegli.netMarketing Advice